Tēma:
press kit - kā tulkot?
Autors:
VIESIS
Datums:
4/28/2011
Vai "press kit" latviski būtu "preses informācijas komplekts"?
Kāds ir pašlaik vispārpieņemtais apzīmējums?
Interesanti, ka "preses materiāli" ir kaut kas CITS, respektīvi, publikācijas presē.
Termina skaidrojums (trijās versijās)
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use.
press kit =
promotional material for media: a package of background and promotional material relating to a product, distributed to the media by a publicist or publicity department
A packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.
|